THOUGHTS
It's been interesting and fun to work on these funnels! One thing I've learned is how to effectively market online and make sales happen. I've also been able to help grow the company email list through sales funnels.
It's been tricky to try different funnel ideas with my boss, because tuning in to what customers really want is a process. But as we have been able to test different product offers, setups, and layouts, we've made progress.
In the future I will be working more and more on funnels for Outdoor Vitals. It's an exciting challenge with lots of room for progress, learning, and growth!
Newsletter
Just a quick update! I have recently done my EDGE project with Outdoor Vitals creating and running sales funnels along with my mentor and boss Tayson Whittaker. We have had a lot of success, and learned a lot along the way!
Sales funnels basically present a promotion to potential customers. They can opt in and sign up for a free product and enter their email and info so we can send it. They are then led to new landing pages, each presenting the customer with a new promotion or deal called upsells. The funnel leads the customer down a path from one purchase to another. Customers that reach the end of the funnel are highly qualified buyers.
We started a few funnels. I did a lot to set up a funnel offering a free t-shirt at first. I connected product SKU’s, inserted images, wrote copy, and arranged items on website landing pages. I also helped with some of this on a free pillow sales funnel.
The pillow funnel is the one we launched, and have been able to test different variations of offers and different setups. We have learned what offers seem to work better, and will continue testing, tweaking, and learning! That’s the beauty of it!
Doing the sales funnels has given me the opportunity to help increase sales at Outdoor Vitals, and also to grow their email list from all the new contacts at the start of the funnels! It’s already been a success, and hasn’t even been running for very long!